BSMT launched the space with a first contemporary street art show, Underhand. The show was a smash success with art by a range of international street artists.
A third exhibition of Street Art, Doing Lines, with Captain Kris, Obit, The Real Dill and Tony Boy Drawings, opens this Friday, 6 November.
In an art community that is often suspicious of the gallery world and is rife with stories of artists failing to be paid for their sales, what makes this gallery able to command such talented artists in such early days of their positioning in the art world? It appears to come down to credibility as fellow artists, good intentions and a sense of community.
Lara Fiorentino, the gallery owner, is an artist herself, with more than a decade of both fine art and professional decorative painting on her CV. Understanding the art work as well as the disposition of the artist gives her the ability to forge relationships with artists from a wide range of styles and backgrounds. It is her high-end decorative painting skills that helped her transform a dark and dank basement into the beautiful and inviting gallery it is today. But it is perhaps her intuive skill as an artist and a business owner that has served her best.
“I just felt it when I saw this place,” Lara Fiorentino, the gallery, owner said of the BSMT location. “There was no staircase, we had to enter through the landlord’s premises, there was water dripping down and you couldn’t even see the whole space. The walls were bare. It was a mess.” When asked whether it was her ability as an artist to visualise the potential of the space she said: “Yes, I suppose. But I just felt it. And it all comes down to good energy.”
Friends of Lara have said of her that she possesses a rare quality – she embodies the gestalt of the art of the time. It is this good energy which she brings to her endeavours and which makes them a success. An artist herself, she aims to provide a positive creative space for ideas to come to fruition.
“I couldn’t do it without Greg,” she hastens to add. “And Greg couldn’t do it without me. We are a great team.”
Greg Key, her partner, is a Street Art curator with a background as an entertainment and hospitality industry professional. He has spent the past several years building relationships in the Street Art community and gaining the trust of the artists whom he and Lara now represent, at the gallery.
I spoke with Greg before the first group show, Underhand, about his motivation for putting on the show and for donating the gallery commissions for that show to the homeless charity St. Mungos.
“It’s about giving back to the community,” he said. “I’ve spent a lot of time hanging out on the street with artists, as they paint, and I’ve seen how people suffer on the streets. It’s only getting worse.” Regarding the artists, he said: “I want to give back to a great community of artists that has embraced me and accepted me as one of their own. They’re my friends. I want to do something special for them.”
Visiting The Gallery
Entering the gallery, there is a sense of ease and community. One is welcomed warmly by the curators and left to engage with the works of art alone or to engage in spirited dialogue with the curators, as one wishes. One gets the sense that the gallery, although a business, will succeed only by helping the artists to succeed in selling their work and by drawing in buyers to a world that is, in many cases, foreign to their own.
BSMT Space, located underground at 5 Stoke Newington Road in London has also filled 620 sq ft space, two alcoves and additional newly renovated room for the launch of a contemporary art collective and social movement, Food of War. The magazine, Funhouse, also launched at the space in October.
The recipe of good vibes and community seems to be working, with back to back bookings through to the end of year, foreign buyers clamouring for pieces, and celebrity gallery visitors like Gilbert and George making appearances at openings. This cozy space, creating community in the heart of Dalston, is well worth the visit.
Read about BSMT’s first exhibition of Street Art, Underhand
Read about BSMT’s second exhibition of Street Art, Death in Dalston
Read about BSMT’s third exhibition of Street Art, Doing Lines
Read about the launch of Food of War